May 2, 2016

Google Analytics: The First Page

Google Analytics is an invaluable free tool that breaks down your website visitors into an easy to read format. We’ll go over the types of data to review and break it down to truly understand your traffic.


Visitor Statistics

The first set of statistics seen when you login to Google Analytics includes: Sessions, Users, Pageviews, Pages/Session, Average Session Duration, Bounce Rate, And % of New Sessions.

analytics statsSessions – A group of interactions that take place on your website. A visitor interaction in any way is counted as one session. (Viewing pages, clicking links, watching videos ect).

Users – A user is a visitor to your website. Essentially, anyone to visit your website is a user.

Pageviews – The number of your web pages viewed in a session.

Avg. Session Duration – The average time of all sessions.

Bounce Rate – The number of visits a user views the first page of your website without looking at any other pages. For reference, a bounce rate of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 is poor and anything over 70 is alarming. Unless it is something like a news or blog website.

% of New Sessions – An estimation of first time visitor sessions. A returning user’s sessions does not count in this number.

In the next blog post I will post a short video explaining how to sort these statistics and break them down into more usable data.


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May 2, 2016